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Rafeh MA
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Family name
Rafeh
Given name
Mir Abdur
Initials
MA
ORCID
ORCID
0000-0002-1000-4369
Affiliations
Department of Management Science, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
1 publications
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DOI
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The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement.
Rafeh MA
,
Abbasi AZ
,
Hollebeek LD
,
Ali MA
,
Ting DH
Health Mark Q
-
(-) 1-32 [2024-06-04; online 2024-06-04]
Category: Social Science & Humanities
Type: Journal article
SciLifeLab Data Centre
Publications
9.5.1